yandex.drive is the biggest carsharing in the world by vehicles (16k) and the coolest one in russia by the tone of voice I created. brand became well known for ironic in-app copy. our news and system messages become very recognizable

our push-notification stands out from the crowd and took a place in people's hearts as well

i love making videos from A to Z. this one explains how carsharing operates. I used edgar wright's cuts and speed to make boring routine pretty enjoyable

in this one i took the action to the race track in order to explain how drivematics works (it's a small black box that turns a simple car into carsharing vehicle and helps understand a person's driving style to prevent a car accident)

sometimes our irony goes outside internet. once we set a huge barge on moscow river with real beach and cars just to announce launch in sochi city

during the COVID lockdown, we showed our support to those who were staying at home by displaying funny and kind messages on the tops of our cars: "drop the ball", "it's boring here, it's better at home", "everything will be all right", "thanks for a son" and etc

also I created a series of extraordinary car launches. collaborating with a photographer, we employed unconventional elements such as a plastic bag for a brand new Mercedes, a film camera for the Mustang 1965, colored smoke bombs for a badass BMW, simulated northern lights with a lamp for Volvo, and created a sense of mystery by capturing Porsche 911s inside containers as if they were hidden away

those examples truly stand out in the context of Russia. but put me on a bigger stage, and my vision will have the power to transform how people perceive brand communication. it might even make them pause and admire the spectacle.